Not necessarily. We first look at whether your current site is ready for paid traffic and lead generation. If it is, we can work with it. If not, we’ll recommend specific improvements or a dedicated landing page.

We look beyond the ad account — search terms, campaign structure, your offer, landing page, and call and form tracking. Then we connect those pieces into one measurable system and optimize around actual leads, not just clicks.

We track calls, forms, and key conversions so you can see where leads came from and which campaigns and searches are actually generating them.

No. Lead volume and cost depend on demand, competition, service area, budget, your offer, and how incoming leads are handled. We’re responsible for building the system, making the tracking transparent, and optimizing it consistently.

Leads can start coming in after campaigns launch, but performance improves as we gather data and optimize. Timing depends on demand, budget, competition, and your service area.

Yes. You can start with one piece. If your current website is ready for paid traffic, there’s no reason to rebuild it. We can add the rest of the system later if it makes sense.